COVER THE EXTRA MILE

The digital campaign to launch the new YSL Beauty All Hours cushion. 24-hour stay. A promise for extreme coverage for those who live to the fullest. In full flight mode from day to night. We chose the airport as a playground. Like YSL women, it never sleeps. #covertheextramile

PRODUCTION : SOLAB / DIRECTOR : Irina DAKEVA / MODEL PHOTOGRAPHER : Mara ZAMPARIOLO STILL LIFE PHOTOGRAPHER : CARLA COSTE / AGENCY : PUBLICIS LUXE / CREATIVE DIRECTOR : JEAN-MICHEL ROCCUZZO/ COPYWRITER : MARIE ROQUELAURE / ART DIRECTORS : CARLA COSTE, SOPHIE LECUYER