HENRY JACQUES
A new identity and editorial strategy to promote the highly confidential world of Henry Jacques: a house of high perfumery, with its free-spirited and playful mindset.
Imagining the‘Haute parfumerie Vivante’: a new global brand claim, its modernized hallmarks and new visual guidelines.
Naming of the 3 collections
WHAT WILL YOUR IMPRINT BE ?
The campaign to launch the new brand claim ‘Haute parfumerie vivante’and its storytelling.
‘CLIC-CLac’, A MARK OF ALLURE
Defining the claim and storytelling to express the singularity of Henry Jacques new innovation, the ‘clic-clac’: a nomadic object that a solid balm. An opening mechanism that is borrowed from watchmaking with a gesture and sound imprint that gives a figure a unique panache.
BOITES A PARFUMS
Series of animations to launch this singular accessory for sophisticated collection display.
