THE MIRROR

A 360 campaign to launch Sephora’s newly international brand platform worldwide:‘We Belong to something beautiful’.

8 scenes. 8 stories. The mirror of a public bathroom, witnessing all kind of beauty stories. The mirror as a reclaimed ally of beauty, reflecting journeys of self-confidence and celebrating the confidence we grow from connecting with others.

THE BEAUTY PRODUCTS WE SHARE

PRODUCTION : FRENZY / DIRECTOR : STEPHANIE SOHO / PHOTOGRAPHER : LIZ COLLINS / DIRECTOR B SET : BENJAMIN BURGER / AGENCY : MAISON BETC / SENIOR COPYWRITER : ADRIAN SKENDEROVIC / SENIOR ART DIRECTOR : PASCAL MONCAPJUZAN