WANTED FOR GLOW

The digital campaign for the new Touche Eclat by YSL Beauty. Zoé and Staz, two glow hunters partner up to find the glow mine. As their new glow conquers the city, they forge their legends. When they find their places under the sun, they enjoy becoming "wanted for glow". A ‘modern western’ story.
#wantedforglow

PRODUCTION : ART AND COMMERCE  / DIRECTOR : Cass BIRD / AGENCY : PUBLICIS LUXE / CREATIVE DIRECTOR : Jean-Michel ROCCUZZO / COPYWRITER : Marie ROQUELAURE / ART DIRECTORS : Carla COSTE, Sophie LECUYER