THE OURIKA COMMUNITY GARDENS
A place of change.
How to translate the strong DNA of YSL Beauty, its values of independence, fearlessness and intensity into a singular CRS initiative?
Definition the visual identity, the tone of voice and pillars of storytelling of the Ourika Community gardens.
Since 2014, at the foothills of the Moroccan Atlas Mountains, YSL beauty has grown a place of change: the OURIKA COMMUNITIY GARDENS.
The independence of the community of women cultivating its plants impulses change in the region.
The botanicals WE grow thanks to regenerative and organic cultivation defies the hardest conditions and sparks new sustainable innovations.
The biodiversity we restore thrives far beyond our walls for life to burst. Fierce. Wild. Daring.
Driven by our legacy of experimentation, we grow a place of change, today and for the future.
