Marie RoquElaure
CREATIVE DIRECTOR AND COPYWRITER
I'm a curious mind with a taste for luxury and premium brands. I’m passionate about storytelling, meaningful craft and making great ideas come true.
WE BELONG TO SOMETHING BEAUTIFUL SEPHORA
The launching campaign for Sephora’s new international brand platform: ‘We belong to something beautiful’.
THE OURIKA COMMUNITY GARDENS YSL BEAUTY
The storytelling and the identity of the Ourika Community gardens of YSL Beauty. A place of change, a land of independence.
HENRY JACQUES HAUTE PARFUMERIE VIVANTE
A new identity and editorial strategy to promote the highly confidential world of Henry Jacques: a house of high perfumery, with a free-spirited and playful mindset.
ABUSE IS NOT LOVE YSL BEAUTY
Abuse can happen to anyone and it comes with warning signs. From awareness activations to educational content, I developed the full ecosystem for ‘Abuse is not love’, the CSR program of YSL Beauty fighting against Intimate partner violence.
THE GIFT OF US SEPHORA HOLIDAYS 24
The 360 campaign for Sephora holidays 2023. This year, it was time to invent new traditions and celebrate with our chosen families.
VALENTINO BEAUTY SOCIAL MEDIA
For three years, imagining the evergreen animation for Valentino Beauty on Instagram and Tiktok.
PACOl LECTION PACO RABANNE
A digital campaign for the relaunch of Pacollection by Paco Rabanne.For each fragrance, a made-up character in their own world and artefacts.
THE LOVE vERTIGO YSL BEAUTY
For three years, imagining the evergreen animation for Valentino Beauty on Instagram and Tiktok.
WANTED FOR GLOW YSL BEAUTY
A digital campaign for the launch of the new Touche Eclat. A ‘modern western’ story starring two glow-hunters.
COVER THE EXTRA MILE YSL BEAUTY
A digital campaign for the new All Hours cushion. Extreme 24-hour coverage. Only a frequent all-nighter rushing from an airport to the next can put it to the test.
SOCIAL MEDIA EVERGREEN YSL BEAUTY
Over thee years, defining the editorial line, strategy and contnet ecosystem for the social media platforms of YSL Beauty.